Picturethis3D uses a sophisticated graphics engine paired with a vast digital asset database, allowing consumers to customize and visualize digital replicas of their own homes.
Retailers and manufacturers can excite their customers by enabling them to select, modify, and virtually place furniture pieces within photorealistic environments, complete with features like color customization, lighting adjustments, and even component connections for seamless assembly visualization.
This technology enhances the shopping experience by providing a near-lifelike simulation of products in use. It also supports direct purchasing, effectively bridging the gap between digital design and real-world application.
This ability to view products in the context of customers’ own living spaces has the makings of a retail game changer. Here’s why:
- Enhanced Customer Experience: 3D visualization allows customers to interact with products more dynamically, providing a better understanding of dimensions, textures, and features. This immersive experience can lead to higher conversion rates.
- Informed Decision-Making: Customers can see products from multiple angles and even zoom in on details, which helps them make more informed purchasing decisions. This reduces the likelihood of receiving a product that doesn’t meet their expectations.
- Reduced Returns: When customers have a clear understanding of what they are buying, they are less likely to return items due to dissatisfaction. This is especially important for products where size, fit, or design can vary significantly.
- Increased Engagement: Interactive 3D models can engage users longer on a website, potentially increasing the likelihood of a purchase.
- Competitive Advantage: Offering 3D visualization can differentiate a brand from competitors, attracting more customers who appreciate modern shopping experiences.
- Sustainable Solution: This is much more than a one-time shopping experience. Consumers can shop inside their digital home replica again and again, for as long as they own the property.
By placing products in digital replicas of actual and future properties, consumers can experiment with different finishes, fabrics, and accent pieces, all within the context of their living space. By seeing how items fit and look in a virtual setting, customers gain confidence before visiting a store, leading to higher sales and satisfaction, and fewer returns.
Lifecycle of a DigiDigz 3D Floor Plan, cont.
Problem: Repeat customers are the best customers, but it’s difficult to stay top of mind with consumers in a highly competitive industry.
Solution: Room plans and whole-house replicas are hosted indefinitely, and salespersons can share new product and store specials with customers in the context of their own living space, today and five years from now.
Problem: People have difficulty visualizing how new products will look and fit into their home.
Solution: DigiDigz works like a shopping cart, but it’s also a digital replica of an actual living space. Customers see exactly how products will fit and appear as they shop and buy with confidence.
Problem: It’s difficult to select from a broad range of configurations and finish options using a measuring tape, paint chips and fabric swatches.
Solution: DigiDigz lets customers explore every possible configuration, finish and draping option in real time.
It’s fun, easy and available on any in-store device, and in the comfort of any home or office.
Problem: Photographers, showrooms and shipping are expensive.
Solution: Picturethis3D has just added a real-time rendering feature to its downloadable platform. Products can be added to a pre-staged room setting and fully rendered for free in less than a minute.
