Behind every property is a dream — we help you bring it to life!
One Platform. Done.
Simplify your marketing with one seamless application for everything—photos, videos, 3D floor plans, maps, and property details.
In an industry shaped by relationships, trust, and emotion, real estate has never been artificial. While new technologies promise transformation, the most meaningful connections between agents and buyers remain deeply human.
Yet many agents tell us they feel overwhelmed—not by change itself, but by paperwork, fragmented tools, rising marketing costs, and the pressure to keep up. Efficiency shouldn’t come at the expense of authenticity, nor should innovation require reinventing what already works.
Picturethis3D was created to support proven real estate workflows, not replace them. By bringing photography, 3D visuals, content creation, and listing assets together in one streamlined platform, we simplify the process while elevating the result.
The outcome is marketing that feels effortless, looks exceptional, and leaves more room for what matters most—guiding people through one of the most important decisions of their lives.
Easy access and 24/7 support for real estate agents and their support teams
AI KICKSTART
AI-generated property write-ups with detailed, inspiring, and edit-ready text. This feature will amaze you.
PERSONAL AVATARS
Create video introductions instantly from a simple text prompt. Messaging is always polished and updates are instant.
VIRTUAL SHOWINGS
Buyers experience spaces and traffic flows, then furnish and decorate to make the property their own.
PHOTO MAGIC
Integrated AI transforms your image uploads: brighter, sharper and clutter-free photos. Command driven, instant results.
SPACE PLANNER
Will my furniture fit? Take the guesswork out of planning a new living space with resizable furniture shapes.
PROPERTY SHOWCASE
Custom-branded, gorgeous digital brochures for instant sharing and unprecedented buyer engagement.
TARGETED STAGING
Save time and money on virtual staging without sacrificing quality. Create a style to suit every client instantly. No added costs.
3D FLOOR PLANS
Accurate 3D property replicas created quickly and directly inside the platform. No CAD experience required.
How Picturethis3D Can Help
Real Estate Agents
- No forced workflow changes
- No training fatigue
- No stacked subscriptions
- No “capture it again” penalty
- One visual asset → many marketing uses
- Strong differentiation for online presentation.
Brokerages
- Easy agent adoption (no workflow disruption)
- Lower overall marketing spend
- Better listing consistency and quality
- Access to leading-edge technology
- Integrate with existing vendors.
- Language translation and global reach.
We don’t do Surprises
- No publishing limits
- No commitments
- No limits or added fees
- Works for all property types
- Uniquely different than standard MLS listings.
What do you get?
- Interactive 3D property experiences
- Accurate visual floor plans
- DIY virtual staging & room planning
- Instant AI-enhanced listing photos
- Assets that can be updated, reused, and repurposed — without added fees
Much More than a Brochure
- Stunning listing presentation
- Online interactive buyer experience
- Social & email marketing reach
- Space planning & renovation visualization tool
How Do We Measure Up?
| Platform | Best For | Pros | Cons |
|---|---|---|---|
| Picturethis3D https://picturethis3d.com/ | Agents seeking a customizable one-stop platform for marketing assets and listing presentation | – Combines leading-edge features (3D tours, floor plans, staging, photo enhancement) in one ecosystem – No hardware required—full DIY capability and software-based – Flexible post-capture editing and updates – White-label and customization options. | Not positioned as a “hardware-first” digital twin system (by design) – Smaller brand recognition compared to Matterport |
| Matterport https://matterport.com/ | Real estate professionals and high-end markets requiring premium digital twins | – Brand recognition and MLS acceptance – Spatial capture accuracy and “digital twin” quality – Institutional partnerships with brokerages and appraisers | – Subscription-heavy and expensive – Requires additional tools for staging, photo enhancement, or marketing automation – Editing or re-staging typically requires recapture or additional cost |
| iGUIDE https://goiguide.com/ | Agents prioritizing floor plan accuracy and compliance documentation | – Accurate floor plans with precise measurements – One-time capture pricing (no subscriptions) – Strong acceptance with appraisers and compliance-focused buyers | – Limited visual merchandising, staging, or buyer engagement features – Less interactive and immersive than 3D-first platforms – Agents still need separate tools for marketing polish and photography |
| Zillow 3D Home https://www.zillow.com/3d-home/ | Agents seeking free exposure and basic virtual tours on Zillow | – Free to create and host – Seamlessly integrated with Zillow listings – Easy capture with iPhone or basic 360 camera – Useful for high-volume, mid-market listings | – Locked into Zillow’s ecosystem and priorities – Limited customization and agent branding – No staging, room planning, or advanced visual storytelling – Less valuable off-Zillow or for premium listings |
| Asteroom https://www.asteroom.com/en | Budget-conscious agents and DIY teams just starting with virtual tours | – Affordable entry point – Dollhouse views and basic floor plans in cluded – Simple DIY capture process – Low barrier to getting started | – Primarily a tour generator, not a full marketing system – Limited post-capture flexibility (updates, staging, merchandising) – Less differentiation in competitive markets – Agents typically outgrow it quickly |
| Giraffe360 https://www.giraffe360.com/ | High-volume teams needing rapid capture and automated output | – Automated photos, floor plans, and tours in a single session – Strong visual output quality – Efficient workflow for teams with consistent high volume – All-in-one capture appeal | – Hardware-dependent (camera rental model adds recurring cost) – Less control and flexibility for revisions – Requires consistent high volume to justify model – Not ideal for DIY or ad-hoc listing needs |
| CubiCasa https://www.cubi.casa/ | Agents and teams prioritizing professional, accurate floor plans with a mobile-first approach | – Fast, mobile-first floor plan creation and enhancement – Accurate as-built documentation – Works well integrated with other visual tools – Affordable pricing model | – Primarily a floor-plan product, not a complete marketing suite – Usually paired with other tools for immersive 3D, staging, or AI photo enhancement – Limited visual storytelling or buyer engagement on its own |
Quick “Best Fit” Cheat Sheet
Choose Picturethis3D to get started quickly with a complete marketing toolkit in one place. Ideal if you want to control your workflow, edit anytime, and avoid recurring subscriptions and upgrades. High-end 3D accuracy, and speed, flexibility, and cost efficiency.
Choose Matterport for premium quality, but expect premium pricing. Best where the listing price justifies the cost. Budget for ongoing subscriptions and external tools for full marketing appeal..
Choose iGUIDE as a documentation tool, not a marketing hero. Use iGUIDE if you need appraisal-grade floor plans or compliance focus. Plan to pair it with other tools for visual storytelling and marketing impact.
Choose Zillow for exposure, not a complete solution. Think of it as free exposure, not a competitive differentiator. Effective for mid-market volume, but adds limited value as a differentiator.
Chooe Anteroom if you’re testing virtual tours on a tight budget. Expect to upgrade as your business grows or as you compete in premium markets. Solid for learning, but limited for scaling.
Choose Giraffe360 for scale and speed, not flexibility. Best if you have a high-volume team and want to outsource capture work. Not suited for agents who want to control their workflow or capture on-demand.
Choose CubiCasa as your floor plan specialist, paired with other tools. If you need professional, fast floor plans without recapture complexity, this is ideal. However, plan to layer in 3D tours, staging, or photo enhancement elsewhere for complete buyer engagement.
Every commercial space is filled with potential—but walking into an empty unit, it’s difficult for clients to imagine their business coming to life.
- Will the equipment fit?
- How many employees can the space support?
- Can the right workflow, brand experience, and atmosphere be created here?
Client-specific staging is instant, free and unlimited. Turn vacant commercial spaces into fully interactive 3D environments.
