Traditional real estate listings often relied on static photographs, which failed to convey the true structure, space, and potential of a property without the benefit of face-to-face conversation. Home staging was expensive and inaccessible for many realtors, and virtual tours lacked interactivity. At the same time, furniture retailers faced difficulties in showcasing their products in real-world contexts, making it challenging for buyers to imagine how furniture and décor would fit into their living spaces.
Picturethis3D was founded in 2014 to help real estate agents navigate a transformative shift to online property shopping. The company identified a critical disconnect between real estate agents and online shoppers —homebuyers struggled to envision a property’s full potential, while realtors struggled to present homes in a compelling and engaging way.
In response to these challenges, Picturethis3D set out to develop a revolutionary cloud-based 3D visualization tool. The goal was to create immersive, interactive, and true-to-scale digital replicas of homes, where buyers could change wall colors, flooring, and furnishings in real-time. This would empower consumers to customize homes to their preferences before even stepping inside, while also giving realtors a powerful new marketing tool.
The company’s technology was not readily available when the idea was first conceived. In fact, after reaching out to 24 global 3D developers, it was determined that the envisioned software simply did not exist. Determined to bring the vision to life, the company assembled a team of top software engineers, designers, and industry professionals to build the solution in-house.
After years of development and refinement, the company successfully created a fast, affordable, and high-quality 3D imaging solution. This innovation not only defined a better way to market properties, but it also introduced a direct shopping experience for consumers.
By integrating real-time furnishing catalogs, Picturethis3D allows users to visualize furniture, décor, and renovations within actual properties. This reduces uncertainty in purchasing decisions, increases confidence in home investments, and creates new opportunities for furniture retailers to engage with buyers at the perfect moment—when they are purchasing a home.
Picturethis3D was built on a foundation of innovation, determination, and a commitment to bridging the gap between real estate, home furnishings, and technology. With a solid proof of concept, a growing network, and the backing of industry professionals, the company is now positioned to revolutionize the way properties are bought, sold, and furnished in the digital age.